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Research Brief

Zapier

zapier.com
77ICP
Automation / IntegrationSan Francisco, CA (remote-first)Founded 2011
77
ICP Score
Strong Fit

PLG company with unique remote culture. Values automation and efficiency in all things.

Industry
Automation / Integration
Team Size
800+
Est. Revenue
$250M+ ARR (est.)
Website
zapier.com

Key People

WF
Wade Foster
Co-founder & CEO
MK
Mike Knoop
Co-founder & President
BH
Bryan Helmig
Co-founder & CTO

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How is AI changing what's possible with Zapier automations?

  2. 2

    What's driving enterprise adoption versus self-serve?

  3. 3

    How do you think about competition from Microsoft Power Automate?

  4. 4

    With remote-first culture, how do you approach vendor relationships?

Talking Points

  • 1

    Fully remote company since founding - values asynchronous communication

  • 2

    PLG motion means self-serve focus, but enterprise is growing

  • 3

    AI integration is expanding what's possible with automation

  • 4

    7,000+ integrations create massive network effects

About

Zapier is a no-code automation platform that connects thousands of apps and automates workflows. The company pioneered making automation accessible to non-technical users and has grown entirely through product-led growth. Zapier is fully remote with no offices.

Zaps (Automations)Zapier TablesZapier InterfacesZapier ChatbotsAI ActionsEnterprise Solutions

Target market: Businesses and individuals automating workflows between applications without coding

Tech Stack

Backend

PythonDjangoNode.js

Frontend

ReactTypeScript

Infrastructure

AWSKubernetes

Data

PostgreSQLRedisElasticsearch

Hiring Signals

Open Roles
55
Growth
Moderate

By Department

Engineering
30
Product
10
Marketing
8
Support
4
Sales
3

Primary Focus: Expanding Engineering team

Recent News

Zapier launches AI Actions for ChatGPT and Claude integration2024-03-12
Zapier Interfaces enables no-code app building2024-05-21
Zapier reaches 7,000+ app integrations2024-08-15

Competitive Landscape

Make (Integromat)
Workato
Tray.io
Microsoft Power Automate
n8n

This research brief is generated for demonstration purposes.Zapier is a trademark of its respective owner. Prepd is not affiliated with Zapier.

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