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Research Brief

Salesforce

salesforce.com
85ICP
Enterprise CRM SoftwareSan Francisco, CAFounded 1999
85
ICP Score
Strong Fit

Large enterprise with complex sales processes and high-value deals. Strong fit for solutions that improve sales efficiency and customer insights.

Industry
Enterprise CRM Software
Team Size
73,000+
Est. Revenue
$34.9B (FY24)
Website
salesforce.com

Key People

MB
Marc Benioff
Chair & CEO
BM
Brian Millham
President & COO
AW
Amy Weaver
President & CFO
DS
David Schmaier
President & Chief Product Officer

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How is your team currently leveraging Einstein AI for sales forecasting and lead scoring?

  2. 2

    With the Slack acquisition, how has internal sales communication and deal collaboration evolved?

  3. 3

    What's your biggest challenge in maintaining consistent messaging across your 73,000+ person organization?

  4. 4

    How do you currently prepare for enterprise sales calls with complex buying committees?

Talking Points

  • 1

    Salesforce is investing heavily in AI with Einstein and Agentforce - how are they thinking about AI adoption across their sales org?

  • 2

    With 73,000+ employees, sales enablement and training at scale is crucial - what tools are they using to onboard reps?

  • 3

    Their recent acquisitions (Slack, Tableau, MuleSoft) suggest a platform consolidation strategy - are they looking to reduce point solutions?

  • 4

    As they push into SMB with Starter editions, they may need different sales motions - opportunity for sales intelligence tools

About

Salesforce is the world's leading customer relationship management (CRM) platform. The company provides cloud-based software solutions for sales, service, marketing, commerce, and IT teams. Their platform helps businesses connect with customers, partners, and employees in new ways through AI-powered insights and automation.

Sales CloudService CloudMarketing CloudCommerce CloudTableau AnalyticsSlackMuleSoft IntegrationEinstein AI

Target market: Enterprise and mid-market B2B companies across all industries looking to digitize customer relationships and automate sales processes

Tech Stack

CRM & Sales

Salesforce CRMSales CloudCPQ

Marketing

PardotMarketing CloudDatorama

Analytics

TableauEinstein AnalyticsCRM Analytics

Infrastructure

HerokuAWSGoogle Cloud

Communication

SlackChatter

Hiring Signals

Open Roles
1240
Growth
Moderate

By Department

Engineering
485
Sales
312
Customer Success
198
Marketing
145
Product
100

Primary Focus: Expanding Engineering team

Recent News

Salesforce launches Agentforce, next-gen AI agents for enterprise2024-09-12
Salesforce acquires Own Company for $1.9B to bolster data protection2024-09-05
Q2 FY25 revenue reaches $9.33B, up 8% year-over-year2024-08-28

Competitive Landscape

Microsoft Dynamics 365
HubSpot
Oracle CX
SAP CRM
Zoho CRM
Pipedrive

This research brief is generated for demonstration purposes.Salesforce is a trademark of its respective owner. Prepd is not affiliated with Salesforce.

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