Highly volatile under Musk ownership. Significant changes in vendor relationships and priorities.
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How are vendor decisions made in the current X organization?”
- 2
“What's the vision for X beyond social media?”
- 3
“How is Grok AI being integrated into the platform?”
- 4
“What's the advertising strategy given brand safety concerns?”
Talking Points
- 1
Elon Musk makes rapid decisions - vendor relationships can change quickly
- 2
Linda Yaccarino handles advertising and brand partnerships
- 3
Brand safety concerns have affected advertiser relationships
- 4
Significant engineering reductions - lean operations
About
X (formerly Twitter) is a social media platform for real-time conversation and news. Under Elon Musk's ownership since 2022, the company has undergone significant restructuring, rebranded from Twitter to X, and is building toward an 'everything app' vision including payments and long-form content.
Target market: Users seeking real-time news and conversation, advertisers targeting engaged audiences, creators building audiences
Tech Stack
Backend
Infrastructure
Data
Mobile
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.X (Twitter) is a trademark of its respective owner. Prepd is not affiliated with X (Twitter).