AR-focused social platform with young user base. Values AR innovation and creative advertising.
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How is Snap thinking about the evolution of AR beyond filters?”
- 2
“What's the My AI strategy and how does it fit with core messaging?”
- 3
“How do you approach advertisers focused on Gen Z reach?”
- 4
“What's the Spectacles roadmap for consumer AR?”
Talking Points
- 1
Evan Spiegel values privacy and camera-first innovation
- 2
AR is the long-term strategic bet, not just social
- 3
Reaching younger demographics not on Facebook/Instagram
- 4
Profitability achieved after years of losses
About
Snap Inc. operates Snapchat, a visual messaging app known for disappearing content, Stories, and augmented reality features. The company also makes Spectacles AR glasses and develops camera technology. Snap reaches 406 million daily active users globally.
Target market: Gen Z and millennial users, advertisers targeting young demographics, AR developers and brands
Tech Stack
Backend
Infrastructure
AR
Mobile
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.Snap is a trademark of its respective owner. Prepd is not affiliated with Snap.