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Research Brief

Slack

slack.com
80ICP
Enterprise CommunicationSan Francisco, CAFounded 2013
80
ICP Score
Strong Fit

Post-acquisition, Slack operates within Salesforce but maintains startup culture. Focus on enterprise expansion and platform integrations.

Industry
Enterprise Communication
Team Size
3,500+
Est. Revenue
$1.5B+ (Salesforce segment)
Website
slack.com

Key People

DD
Denise Dresser
CEO, Slack
SB
Stewart Butterfield
Former CEO & Co-founder
ND
Noah Desai Weiss
Chief Product Officer

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How has the Salesforce integration changed how your team approaches enterprise deals?

  2. 2

    With the launch of Slack AI, how are you thinking about AI-powered features vs. third-party integrations?

  3. 3

    What's your strategy for competing with Microsoft Teams in the enterprise segment?

  4. 4

    How do you handle vendor evaluations for tools that integrate with Slack?

Talking Points

  • 1

    Slack competes directly with Microsoft Teams - they're focused on superior UX and developer ecosystem as differentiators

  • 2

    The Salesforce acquisition means enterprise deals often involve both Slack and Salesforce stakeholders

  • 3

    Slack heavily uses their own platform - propose integrations or show how you'd work within Slack workflows

  • 4

    Strong focus on security and compliance for Enterprise Grid customers

About

Slack is a channel-based messaging platform that brings people together with the information they need. Acquired by Salesforce in 2021 for $27.7B, Slack serves as the collaboration layer for the Salesforce Customer 360 platform, helping teams communicate and work together more effectively.

Slack ChannelsSlack ConnectSlack HuddlesWorkflow BuilderSlack CanvasSlack AIEnterprise Grid

Target market: Organizations of all sizes looking to improve team communication, collaboration, and workflow automation

Tech Stack

Backend

PHP (Hack)JavaGo

Frontend

ReactTypeScriptElectron

Infrastructure

AWSKubernetesVitess

Data

MySQLRedisApache Kafka

Communication

Slack (dogfooding)Zoom

Hiring Signals

Open Roles
120
Growth
Moderate

By Department

Engineering
65
Sales
25
Product
15
Design
10
Marketing
5

Primary Focus: Expanding Engineering team

Recent News

Slack AI launches with native summarization and search features2024-02-14
Slack reaches 200,000+ paid customers globally2024-05-15
Slack Canvas collaborative docs now generally available2024-01-24

Competitive Landscape

Microsoft Teams
Discord
Google Chat
Zoom Team Chat
Mattermost

This research brief is generated for demonstration purposes.Slack is a trademark of its respective owner. Prepd is not affiliated with Slack.

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