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Research Brief

Shopify

shopify.com
81ICP
E-commerceOttawa, CanadaFounded 2006
81
ICP Score
Strong Fit

Major e-commerce platform with merchant-first focus. Values partnerships that help merchants succeed.

Industry
E-commerce
Team Size
11,600+
Est. Revenue
$7.1B (2023)
Website
shopify.com

Key People

TL
Tobi Lütke
Founder & CEO
HF
Harley Finkelstein
President
JH
Jeff Hoffmeister
CFO

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How is Shopify Magic AI being adopted across merchant workflows?

  2. 2

    What's driving the B2B commerce expansion strategy?

  3. 3

    How do you think about the app ecosystem and partner integrations?

  4. 4

    What's the Shopify Plus growth story for enterprise merchants?

Talking Points

  • 1

    Tobi Lütke is deeply technical and values engineering excellence

  • 2

    Shopify Magic AI is the platform-wide AI initiative

  • 3

    Merchant success is the core value - align messaging accordingly

  • 4

    B2B commerce is a growth area beyond D2C

About

Shopify is a leading e-commerce platform that enables businesses to set up online stores, sell products, and manage operations. The company powers millions of merchants across 175 countries with tools for storefronts, payments, shipping, and marketing.

Shopify Online StoreShopify POSShopify PaymentsShop AppShopify PlusShopify Capital

Target market: Merchants of all sizes needing e-commerce capabilities from startups to enterprise brands

Tech Stack

Backend

Ruby on RailsGoPython

Frontend

ReactHydrogen

Infrastructure

GCPCustom infrastructure

Data

MySQLRedisKafka

Hiring Signals

Open Roles
380
Growth
Moderate

By Department

Engineering
210
Product
65
Sales
45
Support
35
Marketing
25

Primary Focus: Expanding Engineering team

Recent News

Shopify launches AI-powered commerce tools with Shopify Magic2024-04-16
Shopify reports 25% revenue growth with profitability improvement2024-08-08
Shopify expands B2B commerce capabilities2024-06-25

Competitive Landscape

WooCommerce
BigCommerce
Salesforce Commerce Cloud
Adobe Commerce
Squarespace

This research brief is generated for demonstration purposes.Shopify is a trademark of its respective owner. Prepd is not affiliated with Shopify.

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