Critical fintech infrastructure with strong developer focus. Values reliability, security, and developer experience.
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How is Plaid expanding beyond bank connections into identity verification and fraud prevention?”
- 2
“What's driving the competitive landscape with bank-backed alternatives like Akoya?”
- 3
“How do you approach developer experience as a key differentiator?”
- 4
“What new use cases are emerging for financial data connectivity?”
Talking Points
- 1
Failed Visa acquisition in 2021 kept Plaid independent - they're focused on being the neutral infrastructure layer
- 2
Developer experience is core to their brand - API documentation and ease of integration matter
- 3
Security and compliance are critical given financial data sensitivity
- 4
Moving beyond banking connections into identity and fraud prevention
About
Plaid is a fintech infrastructure company that enables applications to connect with users' bank accounts. The platform powers financial data connectivity for thousands of fintech apps and established financial institutions. Plaid provides account verification, identity verification, and transaction data APIs.
Target market: Fintech companies, banks, and any business needing to connect to financial accounts or verify identity
Tech Stack
Backend
Infrastructure
Data
Security
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.Plaid is a trademark of its respective owner. Prepd is not affiliated with Plaid.