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Research Brief

Pinterest

pinterest.com
74ICP
Social Media / Visual DiscoverySan Francisco, CAFounded 2010
74
ICP Score
Moderate Fit

Visual commerce platform with unique ad position. Values brand safety and shopping innovation.

Industry
Social Media / Visual Discovery
Team Size
5,000+
Est. Revenue
$3.1B (2023)
Website
pinterest.com

Key People

BR
Bill Ready
CEO
BS
Ben Silbermann
Executive Chairman & Co-founder
JD
Julia Donnelly
CFO

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How is Pinterest evolving from inspiration to shopping platform?

  2. 2

    What AI capabilities are driving commerce conversions?

  3. 3

    How do you position brand safety as an advertiser differentiator?

  4. 4

    What's the creator economy strategy for Pinterest?

Talking Points

  • 1

    Bill Ready (ex-Google Commerce) brings strong commerce and payments experience

  • 2

    Shopping and commerce are the strategic differentiators vs. other social

  • 3

    Brand safety is a key advertising differentiator

  • 4

    Visual search and AI are core technologies

About

Pinterest is a visual discovery and planning platform where users find inspiration for projects, purchases, and life goals. The platform is uniquely positioned for shopping and commerce with high purchase intent. Pinterest has 498 million monthly active users.

Pinterest Home FeedPinterest SearchPinterest ShoppingPinterest AdsPinterest BusinessPinterest API

Target market: Users seeking visual inspiration, brands and retailers targeting shoppers, creators building audiences

Tech Stack

Backend

PythonJavaGo

Infrastructure

AWSKubernetes

AI/ML

Visual SearchRecommendation Systems

Data

DruidHBaseKafka

Hiring Signals

Open Roles
165
Growth
Moderate

By Department

Engineering
88
Product
32
Sales
22
Marketing
15
Design
8

Primary Focus: Expanding Engineering team

Recent News

Pinterest revenue grows 18% with shopping and AI investments2024-08-01
Pinterest launches AI-powered shopping recommendations2024-04-09
Pinterest expands shoppable content with retailer integrations2024-06-25

Competitive Landscape

Instagram
TikTok
Google Images
Amazon
Etsy

This research brief is generated for demonstration purposes.Pinterest is a trademark of its respective owner. Prepd is not affiliated with Pinterest.

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