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Research Brief

Notion

notion.so
78ICP
Productivity SoftwareSan Francisco, CAFounded 2013
78
ICP Score
Strong Fit

Product-led growth company with strong community focus. Values tools that enhance rather than disrupt their workflow-centric approach.

Industry
Productivity Software
Team Size
500+
Est. Revenue
$250M+ ARR (est.)
Website
notion.so

Key People

IZ
Ivan Zhao
Co-founder & CEO
SL
Simon Last
Co-founder
AK
Akshay Kothari
COO

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How does your team use Notion internally, and how do you evaluate tools that complement your workspace?

  2. 2

    With the Calendar launch, how are you thinking about expanding Notion's role in daily workflows?

  3. 3

    What drove the decision to acquire Skiff, and how is security shaping your enterprise roadmap?

  4. 4

    How do you balance the self-serve PLG motion with enterprise sales requirements?

Talking Points

  • 1

    Notion has a strong product-led growth motion - they heavily use their own product and evaluate tools based on UX quality

  • 2

    Community and templates are core to their strategy - consider how your solution could integrate with their ecosystem

  • 3

    They acquired Skiff for privacy/encryption - security is becoming more important for enterprise expansion

  • 4

    Ivan Zhao is known for attention to design detail - visual polish and thoughtful UX matters

About

Notion is an all-in-one workspace for notes, docs, wikis, and project management. The company has built a passionate community around its flexible, blocks-based approach to productivity. Notion serves both individuals and teams, from startups to Fortune 500 companies.

Notion DocsNotion ProjectsNotion WikisNotion AINotion CalendarAPI & IntegrationsEnterprise Features

Target market: Knowledge workers, startups, and enterprises looking for flexible documentation, project management, and internal wiki solutions

Tech Stack

Frontend

ReactTypeScriptElectron

Backend

Node.jsPostgreSQLRedis

Infrastructure

AWSCloudflare

Collaboration

Notion (dogfooding)SlackLinear

Analytics

AmplitudeSegment

Hiring Signals

Open Roles
85
Growth
Moderate

By Department

Engineering
45
Sales
15
Design
12
Marketing
8
Product
5

Primary Focus: Expanding Engineering team

Recent News

Notion Calendar launches as standalone scheduling app2024-01-17
Notion AI now includes Q&A feature for workspace search2024-02-28
Notion acquires Skiff for end-to-end encryption capabilities2024-02-09

Competitive Landscape

Confluence
Coda
Monday.com
Asana
ClickUp
Obsidian

This research brief is generated for demonstration purposes.Notion is a trademark of its respective owner. Prepd is not affiliated with Notion.

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