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Research Brief

LinkedIn

linkedin.com
80ICP
Professional NetworkSunnyvale, CAFounded 2002
80
ICP Score
Strong Fit

Major B2B platform with Microsoft backing. Values partnerships that enhance professional experience.

Industry
Professional Network
Team Size
20,000+
Est. Revenue
$16.5B (FY24, Microsoft segment)
Website
linkedin.com

Key People

RR
Ryan Roslansky
CEO
TC
Tomer Cohen
Chief Product Officer

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How is AI changing recruiting and sales intelligence on LinkedIn?

  2. 2

    What's the integration strategy with Microsoft's broader AI initiatives?

  3. 3

    How is Sales Navigator evolving for enterprise sales teams?

  4. 4

    What's driving LinkedIn Learning growth in the enterprise?

Talking Points

  • 1

    Microsoft integration is deep but LinkedIn operates with autonomy

  • 2

    AI for recruiting, sales, and learning is the strategic focus

  • 3

    1 billion members creates unmatched professional data

  • 4

    B2B marketing and Sales Navigator are high-growth areas

About

LinkedIn is the world's largest professional network with 1 billion members. Owned by Microsoft since 2016, LinkedIn provides professional networking, recruiting, sales intelligence, learning, and advertising solutions. The platform is essential for B2B marketing and talent acquisition.

LinkedIn JobsLinkedIn RecruiterLinkedIn Sales NavigatorLinkedIn LearningLinkedIn Marketing SolutionsLinkedIn Premium

Target market: Professionals, recruiters, sales teams, B2B marketers, and enterprises seeking talent and business development

Tech Stack

Backend

JavaScalaPython

Frontend

Ember.jsReact

Infrastructure

AzureKubernetesLinkedIn infra

Data

KafkaSamzaPinot

Hiring Signals

Open Roles
850
Growth
Moderate

By Department

Engineering
450
Product
145
Sales
120
Marketing
75
Support
60

Primary Focus: Expanding Engineering team

Recent News

LinkedIn reaches 1 billion members globally2024-03-12
LinkedIn launches AI-powered recruiting and coaching tools2024-05-08
LinkedIn revenue grows 8% amid hiring slowdown2024-10-30

Competitive Landscape

Indeed
ZipRecruiter
Glassdoor
Handshake
Fishbowl

This research brief is generated for demonstration purposes.LinkedIn is a trademark of its respective owner. Prepd is not affiliated with LinkedIn.

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