SMB-focused with strong product culture. Values elegant solutions for complex problems.
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How is Gusto Embedded driving growth through platform partnerships?”
- 2
“What AI capabilities are you building for SMB HR use cases?”
- 3
“How do you compete with Rippling's all-in-one platform approach?”
- 4
“What's the strategy for moving upmarket to larger businesses?”
Talking Points
- 1
Gusto Embedded is a B2B growth strategy - platform partnerships are valued
- 2
SMB focus means different needs than enterprise - simplicity matters
- 3
Strong company culture around 'people operations' as a mission
- 4
Competition from Rippling is intensifying in the modern HR space
About
Gusto is an all-in-one HR platform for small businesses that provides payroll, benefits, hiring, and HR tools. The company serves over 300,000 businesses and is known for its user-friendly design and comprehensive small business focus. Gusto has expanded into embedded payroll and developer APIs.
Target market: Small and medium businesses needing integrated payroll, HR, and benefits solutions
Tech Stack
Backend
Frontend
Infrastructure
Data
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.Gusto is a trademark of its respective owner. Prepd is not affiliated with Gusto.