Design-forward company with strong engineering culture. Values beautiful, intuitive products and has budget for quality tools.
Key People
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How has your strategy evolved since the Adobe acquisition was cancelled?”
- 2
“With Figma Slides and Dev Mode, how are you thinking about expanding beyond core design use cases?”
- 3
“What's your approach to evaluating tools that integrate with Figma's ecosystem?”
- 4
“How do you balance feature development with maintaining the simplicity users love?”
Talking Points
- 1
Post-Adobe deal collapse, Figma is focused on expanding beyond design into developer handoff and presentations
- 2
Strong community-driven ecosystem with plugins and templates - integration opportunities are valuable
- 3
Design culture is paramount - any tool you pitch should have exceptional UX
- 4
Dev Mode shows their focus on design-to-development workflow - understand the full product lifecycle
About
Figma is a collaborative interface design tool used by teams to design, prototype, and gather feedback in real-time. After a failed $20B acquisition by Adobe in 2023, Figma remains independent and continues to dominate the product design market with its browser-based, multiplayer approach.
Target market: Product design teams, UX designers, and organizations building digital products who need collaborative design tools
Tech Stack
Frontend
Backend
Infrastructure
Collaboration
Analytics
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.Figma is a trademark of its respective owner. Prepd is not affiliated with Figma.