Conversational marketing pioneer now part of Salesloft. Values partnerships that enhance buyer engagement.
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How is the Salesloft integration changing Drift's roadmap?”
- 2
“What AI capabilities differentiate Drift conversations?”
- 3
“How do you approach the enterprise versus SMB market?”
- 4
“What's the vision for conversational marketing evolution?”
Talking Points
- 1
Now part of Salesloft - integrated go-to-market
- 2
David Cancel is a respected Boston tech entrepreneur
- 3
Pioneered conversational marketing category
- 4
AI-powered chatbots for lead qualification
About
Drift is a conversational marketing and sales platform that uses AI chatbots to engage website visitors and qualify leads. Acquired by Vista Equity Partners and merged with Salesloft in 2024, Drift helps companies accelerate revenue through real-time conversations.
Target market: B2B marketing and sales teams needing conversational engagement and lead qualification
Tech Stack
Backend
Frontend
AI
Infrastructure
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.Drift is a trademark of its respective owner. Prepd is not affiliated with Drift.