ABM pioneer with advertising strength. Values partnerships that enhance account-based strategies.
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How does Demandbase approach the convergence of ABM and advertising?”
- 2
“What's driving enterprise adoption of Demandbase One?”
- 3
“How do you differentiate from 6sense in competitive situations?”
- 4
“What AI capabilities are most impactful for account targeting?”
Talking Points
- 1
ABM pioneer with longest track record in the space
- 2
Strong advertising capabilities differentiate from pure data players
- 3
Demandbase One is the consolidated platform
- 4
Intent data and account identification are core
About
Demandbase is an account-based go-to-market platform that combines advertising, ABM, and sales intelligence. The company pioneered ABM technology and provides intent data, account identification, and personalized advertising for B2B marketers and sellers.
Target market: B2B marketing and sales teams needing account-based advertising and intelligence
Tech Stack
Backend
AI/ML
Advertising
Infrastructure
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.Demandbase is a trademark of its respective owner. Prepd is not affiliated with Demandbase.