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Research Brief

Coinbase

coinbase.com
75ICP
Cryptocurrency / FintechSan Francisco, CA (remote-first)Founded 2012
75
ICP Score
Strong Fit

Public crypto company with regulatory focus. Values compliance, security, and building for the long term.

Industry
Cryptocurrency / Fintech
Team Size
3,400+
Est. Revenue
$3.1B (2023)
Website
coinbase.com

Key People

BA
Brian Armstrong
Co-founder & CEO
EC
Emilie Choi
President & COO
AH
Alesia Haas
CFO

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How is Coinbase positioning Base L2 in the broader Layer 2 ecosystem?

  2. 2

    With regulatory pressures, how do you evaluate new products and vendor partnerships?

  3. 3

    What's the institutional (Prime) growth strategy versus retail?

  4. 4

    How does Coinbase approach vendor selection for a remote-first organization?

Talking Points

  • 1

    Brian Armstrong is outspoken and values mission-driven work - Coinbase sees crypto as financial freedom

  • 2

    Regulatory compliance is a key differentiator in the US market

  • 3

    Base L2 shows infrastructure ambitions beyond exchange

  • 4

    Remote-first company culture since 2020

About

Coinbase is the largest cryptocurrency exchange in the United States. The company provides a platform for buying, selling, and storing cryptocurrencies, as well as institutional trading, staking, and blockchain infrastructure services. Coinbase is publicly traded on NASDAQ.

Coinbase ExchangeCoinbase ProCoinbase WalletCoinbase Prime (Institutional)Base L2 NetworkCoinbase Cloud

Target market: Retail crypto investors, institutional traders, developers building on blockchain, and enterprises exploring crypto

Tech Stack

Backend

GoRubyPython

Blockchain

EthereumBase L2Various chains

Infrastructure

AWSKubernetes

Security

Cold storageMulti-sigHSM

Hiring Signals

Open Roles
220
Growth
Moderate

By Department

Engineering
115
Compliance
40
Product
30
Security
20
Marketing
15

Primary Focus: Expanding Engineering team

Recent News

Base L2 network reaches $7B TVL with rapid adoption2024-09-20
Coinbase settles with SEC for $100M on staking services2024-07-29
Coinbase launches international perpetual futures exchange2024-05-02

Competitive Landscape

Binance
Kraken
Gemini
FTX (defunct)
Robinhood Crypto

This research brief is generated for demonstration purposes.Coinbase is a trademark of its respective owner. Prepd is not affiliated with Coinbase.

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