PLG company moving upmarket to enterprise. Values thoughtful product design and user experience.
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How is Asana Intelligence differentiating from AI features in competitors?”
- 2
“What's driving enterprise adoption and what features matter most?”
- 3
“How do you think about competing with Notion as they expand into project management?”
- 4
“What role does AI Studio play in the platform roadmap?”
Talking Points
- 1
Dustin Moskovitz brings Facebook-era rigor to building great products - attention to detail matters
- 2
Asana Intelligence is their AI bet to compete with AI-enhanced competitors
- 3
They emphasize 'work about work' reduction - efficiency messaging resonates
- 4
Enterprise expansion is the growth lever while managing SMB churn
About
Asana is a work management platform that helps teams orchestrate work from daily tasks to strategic initiatives. Founded by Facebook co-founder Dustin Moskovitz and Justin Rosenstein, Asana emphasizes clarity and alignment in work processes. The platform serves over 139,000 paying customers.
Target market: Teams and enterprises needing work management, project tracking, and cross-functional coordination
Tech Stack
Frontend
Backend
Infrastructure
Data
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.Asana is a trademark of its respective owner. Prepd is not affiliated with Asana.