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Research Brief

Amplitude

amplitude.com
78ICP
Product AnalyticsSan Francisco, CAFounded 2012
78
ICP Score
Strong Fit

Product analytics leader with strong engineering culture. Values partnerships that enhance product intelligence.

Industry
Product Analytics
Team Size
700+
Est. Revenue
$290M (2023)
Website
amplitude.com

Key People

SS
Spenser Skates
Co-founder & CEO
CL
Curtis Liu
Co-founder & CTO
AC
Andrew Casey
CFO

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How is AI changing the way teams discover product insights?

  2. 2

    What's driving expansion into CDP and experimentation?

  3. 3

    How do you compete with Mixpanel and Heap in product analytics?

  4. 4

    What's the go-to-market strategy for enterprise versus self-serve?

Talking Points

  • 1

    Spenser Skates is a technical founder with MIT background

  • 2

    Self-serve analytics for product teams is the core use case

  • 3

    Platform expansion into experimentation and CDP

  • 4

    AI for insight discovery is the innovation focus

About

Amplitude is a digital analytics platform that helps companies understand user behavior, build better products, and drive growth. The platform provides product analytics, experimentation, and CDP capabilities. Amplitude serves over 2,600 customers including major digital brands.

Amplitude AnalyticsAmplitude ExperimentAmplitude CDPAmplitude Session ReplayAmplitude AI

Target market: Product, growth, and data teams at digital companies needing user behavior analytics

Tech Stack

Backend

JavaPythonScala

Infrastructure

AWSKubernetes

Data

ClickHouseSparkKafka

Frontend

ReactTypeScript

Hiring Signals

Open Roles
55
Growth
Low

By Department

Engineering
28
Sales
12
Product
7
Marketing
5
Support
3

Primary Focus: Expanding Engineering team

Recent News

Amplitude launches AI-powered analytics features2024-05-15
Amplitude expands CDP capabilities with data management2024-03-26
Amplitude reports 8% revenue growth amid market challenges2024-08-08

Competitive Landscape

Mixpanel
Heap
Pendo
Google Analytics
Adobe Analytics

This research brief is generated for demonstration purposes.Amplitude is a trademark of its respective owner. Prepd is not affiliated with Amplitude.

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