Product-led growth company with enterprise expansion focus. Values elegant UX and user empowerment.
Key People
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How is Airtable thinking about AI integration beyond basic features?”
- 2
“What's the go-to-market strategy shift from PLG to enterprise sales?”
- 3
“How do you compete with Notion as they expand into databases?”
- 4
“What enterprise features are driving adoption in larger organizations?”
Talking Points
- 1
Airtable is transitioning from PLG to enterprise sales - understanding this shift is key
- 2
Recent layoffs show focus on efficiency - ROI messaging will resonate
- 3
AI integration is a current priority for differentiation
- 4
Howie Liu has product-first background - emphasize UX and user value
About
Airtable is a low-code platform that combines spreadsheet simplicity with database power. The platform enables teams to build custom applications and workflows without traditional coding. Airtable serves over 450,000 organizations from startups to enterprises.
Target market: Business teams needing flexible data management and workflow automation without engineering resources
Tech Stack
Frontend
Backend
Infrastructure
Data
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.Airtable is a trademark of its respective owner. Prepd is not affiliated with Airtable.