Prepd
Try Free

Research Brief

Affirm

affirm.com
77ICP
Financial Technology / BNPLSan Francisco, CAFounded 2012
77
ICP Score
Strong Fit

Fintech with strong merchant focus. Values partnerships that enhance checkout experience.

Industry
Financial Technology / BNPL
Team Size
2,100+
Est. Revenue
$2.3B (FY24)
Website
affirm.com

Key People

ML
Max Levchin
Founder & CEO
ML
Michael Linford
CFO

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    How is the Affirm Card changing the BNPL market beyond e-commerce?

  2. 2

    What AI/ML capabilities drive credit decisions and risk management?

  3. 3

    How do you approach merchant partnerships versus direct consumer?

  4. 4

    What's the strategy for competing with PayPal and Apple Pay Later?

Talking Points

  • 1

    Max Levchin is deeply technical and values underwriting innovation

  • 2

    Transparent pricing (no hidden fees) is core brand differentiation

  • 3

    Affirm Card extends BNPL beyond e-commerce to in-store

  • 4

    Large merchant partnerships (Amazon, Shopify) are key

About

Affirm is a buy now, pay later (BNPL) company that offers installment payment options at checkout. Founded by PayPal co-founder Max Levchin, Affirm emphasizes transparent pricing with no hidden fees. The company partners with major retailers including Amazon, Shopify, and Walmart.

Affirm Pay Over TimeAffirm CardAffirm BusinessAdaptive CheckoutSplit Pay

Target market: Consumers seeking flexible payment options, merchants wanting to increase conversion and average order value

Tech Stack

Backend

PythonJavaKotlin

Infrastructure

AWSKubernetes

Data

SnowflakeKafkaPostgreSQL

ML

Credit risk modelsFraud detection

Hiring Signals

Open Roles
95
Growth
Moderate

By Department

Engineering
52
Risk
18
Product
12
Sales
8
Marketing
5

Primary Focus: Expanding Engineering team

Recent News

Affirm launches Affirm Card for in-store BNPL2024-03-19
Affirm reports improved profitability with GMV growth2024-08-22
Affirm expands partnership with Apple for Apple Pay integration2024-06-10

Competitive Landscape

Klarna
Afterpay (Block)
PayPal Pay Later
Sezzle
Zip

This research brief is generated for demonstration purposes.Affirm is a trademark of its respective owner. Prepd is not affiliated with Affirm.

Get live Affirm research briefs

Prepd automatically generates deep research before every sales call. Connect your calendar and get started in 2 minutes.

Try Free