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What is Renewal Calls?

Renewal call preparation involves gathering current account context, usage patterns, stakeholder updates, and expansion opportunities before renewal conversations. Good preparation protects revenue and identifies growth opportunities.

Why It Matters

Renewal calls are critical moments for customer retention and expansion. Well-prepared renewal conversations identify risks early, surface expansion opportunities, and strengthen relationships.

Renewal Calls

Common Challenges

Scattered account data

Account context is spread across CRM, support tickets, usage data, and external sources.

Missing expansion signals

Growth opportunities are easy to miss without systematic account monitoring.

Stakeholder changes

Champions and detractors change without CSMs being aware, affecting renewals.

How Prepd Helps

1

Account Context

Prepd aggregates account information from multiple sources into comprehensive briefs.

2

Expansion Signals

Identify hiring, funding, and growth indicators that suggest upsell opportunities.

3

Stakeholder Updates

Track stakeholder changes, new hires, and departures that affect relationships.

Renewal Calls Checklist

Pre-Call Preparation
Review account health metrics and usage data
Check for support tickets and open issues
Identify stakeholder changes since last review
Research company news and growth signals
Analyze expansion opportunities
Review contract terms and renewal timeline
Prepare value realization summary
Identify potential risks and mitigation strategies

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Frequently Asked Questions