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What is Demo Preparation?

A product demo is a live presentation showing how your solution addresses the prospect's specific needs. Effective demos are personalized to the prospect's use cases and challenges, not generic feature tours.

Why It Matters

Product demos are often the most influential moment in the sales cycle. Personalized demos that address specific pain points and use cases significantly outperform generic presentations. Well-prepared demos lead to higher win rates.

Demo Preparation

Common Challenges

Generic presentations

Without deep prospect understanding, demos become generic feature tours that don't resonate.

Missing use case context

Not knowing the prospect's specific use cases leads to irrelevant examples and scenarios.

Competitive blind spots

Not knowing what alternatives the prospect is evaluating makes differentiation difficult.

How Prepd Helps

1

Use Case Context

Prepd identifies the prospect's likely use cases based on company profile, industry, and tech stack.

2

Competitive Positioning

Get insights on what alternatives the prospect might be evaluating and how to differentiate.

3

Personalization Points

Receive specific company details and recent news to personalize your demo presentation.

Demo Preparation Checklist

Pre-Call Preparation
Review discovery notes and confirmed pain points
Research the prospect's specific use cases and workflows
Identify relevant customer stories and case studies
Prepare competitive differentiation talking points
Customize demo flow for their specific needs
Prepare answers to likely objections
Review attendee list and their roles
Test demo environment and prepare backup plans

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Frequently Asked Questions