Prepd

Automated pre-call research

VS
Manual Research

Sales intelligence platform

Prepd vs Manual Research

Why top sales teams switch to automated pre-call research

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The Quick Overview

Manual pre-call research involves browsing LinkedIn, company websites, news sites, and other sources to compile information before sales calls. While thorough manual research can be effective, it's time-consuming, inconsistent, and doesn't scale. Prepd automates this process, delivering comprehensive research briefs in minutes instead of hours.

Key Differences

Where Prepd Wins

Time Efficiency

How long research takes.

Prepd

Prepd delivers comprehensive research briefs in under 3 minutes, automatically when meetings are scheduled.

M
Manual Research

Manual research takes 20-30 minutes per prospect. With multiple calls per day, this consumes hours.

Consistency

Research quality across all calls.

Prepd

Every Prepd brief follows a consistent structure with comprehensive coverage. No calls fall through the cracks.

M
Manual Research

Manual research quality varies based on time pressure, energy, and individual skill. Some calls get thorough prep, others don't.

Source Coverage

Where research data comes from.

Prepd

Prepd aggregates data from 50+ sources including company websites, news, job postings, tech stack databases, and social profiles.

M
Manual Research

Manual research typically covers 3-5 sources. Reps don't have time to check 50+ sources per prospect.

Actionable Output

What you get beyond raw information.

Prepd

Prepd provides synthesized insights including ICP fit scores, pain point indicators, and tailored talking points.

M
Manual Research

Manual research produces raw notes that you must analyze and turn into talking points yourself.

Feature by Feature

Detailed Comparison

Feature
Prepd
Manual Research
Time per prospect
< 3 min
20-30 min
Automatic generation
Consistent quality
50+ data sources
ICP fit scoring
Tailored talking points
Tech stack detection
Manual
Competitive positioning
Manual
Scales with volume
Cost
$19/mo
Your time
Included
Limited
Not included

The Verdict

Manual research is time-consuming, inconsistent, and doesn't scale. Prepd provides more comprehensive research, faster and more consistently, at a fraction of the time cost. The math is clear: sales teams who automate research have more time to sell.

Why Sales Teams Choose Prepd

60 Second Briefs

Research delivered instantly

50+ Data Sources

Comprehensive coverage

Save 20+ Minutes

Per call, automatically

AI-Powered

Tailored talking points

Frequently Asked Questions

Common questions about Prepd vs Manual Research.

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Manual Research is a trademark of its respective owner. This comparison is based on publicly available information and is intended for informational purposes only.